Ted Polhemus

Honorary Doctor of Arts (Southampton Solent University)
PopAnth Author

When, in the early '70s, Ted decided to focus his efforts on exploring the anthropology of style, one of his professors took him aside to suggest that, instead, he should study something "serious and important." For 35+ years now – by means of books, lectures, exhibitions and consultancy – he has demonstrated that, far from being superficial and frivolous, style, fashion, design and other forms of our visual popular culture are a crucial key to understanding where we are "at." And where we are going.

Ted's latest book, "BOOM! A Baby Boomer Memoir, 1947-2022," spotlights the key films, TV, fiction, fashion, streetstyle, and music of the late 20th and early 21st centuries to show how the simple demographic blip of the post-war baby boom has and still is shaping our culture in the broadest sense.


PopAnth Articles

Why "youth" is an outdated myth

Why "youth" is an outdated myth

Thanks to the Baby Boomers, fashion markets today are youth-obsessed. But are the youth really still where it's at? Do they resent being labelled "youth"? Maybe it's time to re-think our marketing–and our understanding of society.Read on »