Dr. John McCreery
John graduated from Michigan State University with a B.A. with Honors in Philosophy in 1966 and received his Ph.D. in Anthropology from Cornell University in 1973. His career includes 13 years (1983-1996) as Copywriter and International Creative Director at Hakuhodo, Japan’s second largest advertising agency. From 1994 to 2005, he was a lecturer in the faculty of the Sophia University Graduate Program in Comparative Culture, offering seminars on “Marketing in Japan” and “The Making and and Meaning of Advertising.” His book, Japanese Consumer Behavior: From Worker Bees to Wary Shoppers was published in March 2000 as part of the the ConsumAsiaN Series (Curzon Press, UK; University of Hawaii Press, USA).
PopAnth Publications
The curious history of Western martial music in Japan
Japan is known for its distinctive culture, but its national anthem and many other popular songs have roots in Europe. How did music make its way to Japan – and stick? Continue reading »
Pulling for the neighbourhood
When isn’t cooperating a cultural option? Tugs-of-war in Japan. Continue reading »
Cultural differences, global trends: In search of bien-être in today’s Japan
What does wellbeing mean to you? In Japan, it’s increasingly defined by the individual, not by society. Continue reading »
Breaking through: Working with Japanese creatives
How hard can it be to work in Japanese advertising, anyway? Very, when things get lost in translation. Continue reading »