PopAnth, or Popular Anthropology. What is it? How do we do it? What do we mean by it?
PopAnth translates anthropological discoveries for popular consumption. Academia does a lot of good work researching, decoding and understanding human societies – past and present. We discover all kinds of really cool stuff about human nature and culture. Anthropology can help us understand who we are as individuals and as a global society.
However, our discoveries are often locked away in academic journals. We take anthropology’s collective knowledge and translate it for mainstream audiences, much in the way that popular science books, tv shows and trivia quizzes make even the hardest of sciences accessible. We strive to provide you with the best of anthropology in a format that makes you go, ‘Wow! I didn’t know that!’ Our cross-cultural stories aim to help you discover things about yourself and the world you live in.
Welcome to the anthropocene!